About

Woord came to us looking for an animated explainer video to generate interest around their upcoming news app.

We worked together on creating a script and story that succinctly captures the value of the app, while also gives a quick overview of how it works. A visual style was created that alludes to editorial illustration, strengthening the visual connection to the theme.

Not only is this video being used to connect with potential users, it's also being used by the Woord team as a sales piece to news outlets for buy-in.

Tags

App Animation Explainer Voiceover