Script: Medical Arts Radiology and ideaMachinestudio
Direction and Animation: ideaMachinestudio

Medical Arts Radiology, a Long Island-based radiology group teamed up with ideaMachinestudio to hit the funny bone with it’s audiences two years in a row.

Spot 2
Spot 3

“The response to the ads has been amazing. All of our clients are talking about it. They are calling us the Skeleton doctors now.”


Script Copy

Skeleton 1: First MRI! Jumping out of my skin here!
Skeleton 2: Don’t worry, Medical Arts has the latest hi-tech equipment. Comfortable as can be!
Skeleton 1: Oh! That helps. Will I get fast results?
Skeleton 2: Same day! And with the fancy computers, my doc can go over it with the radiologist in real time. And the radiologist are sub-specialized and trained at top hospitals.
Skeleton 1: I made a good choice. I can feel it in my bones..
Skeleton 2: Yup! Equipment’s important but at Medical Arts, the doctors make the real difference.


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