Johnnie Walker Korea - WEALTH & HONOR (부귀영화)

Johnnie Walker Korea - WEALTH & HONOR (부귀영화)

Production by DAYSDAZE

Directed by Christina Yoon

Produced by Kirak Kim

Cinematography by SOMEDAY SPRING

Edited by Young Hoon Lee at DAYSDAZE

A commercial film made for Johnnie Walker Korea / Johnnie Walker House Seoul's limited edition Wealth and Honor bottles.
The “Johnnie Walker Blue Wealth and Honor” is the first edition in Johnnie Walker’s 200-year history to include Korean characters and mother-of-pearl inlays in the design.
Its bottle inlaid with the symbols of wealth and prosperity, such as peony, deer and peacock, is a piece of artwork by Taeyeon Jang, a mother-of-pearl master artisan, which represents the exquisite Korean beauty. Each side of the brand’s signature square bottle bears each letter of “부-귀-영-화” or the Korean translation of “Wealth and Honor."