About Purple Squirrel

Mikka Pineda, an economist turned videographer, started Purple Squirrel out of dissatisfaction with the short reach of economic literature. Using video as a way to reach a broader audience, Purple Squirrel transforms complex information—whether it's a process, data or copy—into pristine visual narratives. Purple Squirrel works quickly and efficiently to turn around video projects on time and on budget, with an eye to capturing the beauty of human experience.


  • Steamm
  • RotorSports logo animation
  • Kilroy Realty
  • 60 Minutes
  • NCIS: LA
  • Nissan [animation excerpts]
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