People ❤ Video. We help you create one. Virect began in 2011 when a software engineer needed to make a product video. After countless hours comparing portfolios and pricing, filling out contact forms and endless google searches, he came up with a plan: one place for all video production needs. Virect’s platform now features over […]
Sometimes it’s not enough to just tell someone about a product. You need to show them. Help them experience it. That’s what an explainer video is all about: short videos that help explain a company’s product or service (think 90 seconds or less). Explainer videos are increasingly popular. Some companies even say that having an […]
Video is more popular than ever – but what is really interesting is WHERE people are watching video. Increasingly, videos are consumed anywhere – on mobile devices. YouTube recently released its Top Ten video ads for 2015, and for the first time ever this year, more people watched the leading ads on their mobile devices […]
YouTube recently announced the top video ads for 2015. But what may (or may not) be surprising, is the real winner of all of this is mobile. For the first time, more people watched the top 10 ads on mobile than on their desktop. These videos were watched, collectively, more than 470 million times this […]
Check out this article in Inc. Magazine that mentions Virect and explains what to expect for video in 2016: http://www.inc.com/aj-agrawal/why-video-will-be-king-in-2016.html
More and more brands are looking to connect with their customers individually. Gone are the days of generic ads that reach a singular audience. Now, through social networks and online video, it is more possible – and important – to tailor content to reach specific communities and to share a personal story that touches viewers. […]
We found a great article in Entrepreneur Magazine with some ideas on what videos to create now that you know that video matters for your business. The author describes three ways to use video to make your brand more personal, to establish trust and promote a personal relationship with customers. Check it out: (by Sujan Petel […]
Learning from others’ mistakes can be a valuable resource. We’ve put together a list of the top five mistakes that video marketers make so you can avoid them and create your most successful video campaign. 1. Not Prepared A quality video that gets to the point, speaks to the audience and fits into your company marketing plan doesn’t […]
How much? This is often the first question people ask about getting new video content. We all know video is important – higher engagement, more conversions and more clicks being just some of the examples… But really, what should your video cost? The simplest answer: it depends. A lot goes into making your video, and its […]